Workshop: Sponsorship for the Performing Arts: Get Your Sponsor!

What principles is sponsorship based on? Who is the ideal sponsor and where to find them?

How to communicate with a potential sponsor? How to build and develop a relationship with them?

How do patronage clubs work? At the workshop, as part of the international festival DIVADLO in Pilsen, we learned about the process of searching for and matching sponsors, the influence of sponsorship on image. We also looked at the methods of support and learned how to plan, evaluate and report sponsorship.